We started GENPRO LABS because the AI consulting model is broken.
Most firms sell a six-figure "discovery phase," staff the work with juniors, and hand you a deck you can't act on. Meanwhile the actual leverage, a trained assistant that encodes your pricing rules, a roadmap tied to your P&L, a small piece of automation that saves your team ten hours a week, never gets built.
GENPRO LABS is the alternative. Principal-led engagements, honest scoping, and deliverables you can put to work the day you receive them. We keep the team small on purpose so the person diagnosing the problem is the person building the solution.
Aaron Franco, Principal Technologist
Aaron has spent the last decade building software that runs at scale. As an engineer at AWS he shipped infrastructure used by a large share of the modern internet. At Brightwheel he led platform work serving 750,000 daily users at 99.99% uptime, the kind of reliability numbers people quote but rarely earn.
For the past several years his focus has been production AI: designing and shipping LLM-powered agents, retrieval systems, and internal copilots for teams that need the intelligence to actually work, not just demo. He holds a US patent related to the field and has been building with the current generation of models since day one.
GENPRO LABS is what happens when that experience gets pointed at small and mid-sized businesses instead of the Fortune 500: the same rigor, at a scale that fits your budget.
Principal-led. Built to scale.
Every engagement starts and ends with a principal. When the work grows, we bring in vetted specialists we've worked with for years: designers, full-stack engineers, and ML ops, and we keep the principal on the call. You're not handed off to whoever's free.
How engagements work
- 1. AI Strategy Package: the fixed-scope starting point. Strategy, roadmap, and working AI Skills in two weeks.
- 2. Innovation Sprint: a focused two-week build with your team to prove a specific idea end to end.
- 3. Build Partnership: ongoing engineering to execute the roadmap when you're ready to scale.
Let's Put AI to Work
Have an AI project in mind or want to explore where it fits? Fill out the form below and we'll get back to you within one business day.